Manforce Condoms, under the banner of Mankind Pharma, has introduced its campaign #VotingVirgin, aligning with the fervour of the election season. The campaign aims to bolster voter turnout by encouraging first-time voters to actively engage in the upcoming elections for the betterment of the nation.
Mankind Pharma Calls on #VotingVirgins
The advertisement begins with a young voter dressing up for his 'first time' at the ballot. With the pun intended, the advertisement highlights the importance of first times, especially when it comes to shaping the country's future.
Mankind Pharma's Marketing Team's Vision
Joy Chatterjee, Associate Vice President and Head of Sales and Marketing at Mankind Pharma stated, "Our objective has always been to address significant subjects, and voting plays a pivotal role in shaping our nation's future. We conceived the creative idea of connecting 'voting virgins' with its playful connotation to pique the interest of first-time voters. Through this campaign, we aim not only to arouse curiosity but also to instil a sense of active participation, ultimately motivating them to engage in the voting process."
According to reports from the Election Commission of India, approximately 1.85 crore individuals will be eligible for first-time voting this year. With this campaign, the brand seeks to capture the attention of voters and initiate conversations that resonate with the audience's interests, while drawing parallels with the act of voting.
