Oxylife Partners with Karan Johar for Bold 'Skinsurance' Campaign Launch

Oxylife Salon Professional’s latest campaign ‘Skinsurance with Oxylife’ features Karan Johar in a witty, dramatic reveal that redefines skincare as an asset worth insuring. With two new Derma Essence facial kits named Intense Bright and Sensi Care, the brand blends premium salon care with bold storytelling for today’s radiance obsessed generation.

Oxylife Salon Professional has launched its new campaign titled 'Skinsurance with Oxylife' unveiling two advanced facial treatment kits under its Derma Essence Range — Intense Bright and Sensi Care. Leading the campaign is filmmaker and pop culture icon Karan Johar who brings his signature flair to a bold new chapter in skincare storytelling.

At the heart of the campaign is a dramatic confession style video where Johar cleverly plays with public curiosity. Addressing rumors with his signature wit he delivers the twist “It’s not just any insurance. It’s Skinsurance your radiance insured by Oxylife.” The narrative positions Oxylife as more than just a skincare solution. It becomes a premium ritual that protects enhances and celebrates skin as a valuable asset.

Sharing his experience Karan Johar said “When I heard the word Skinsurance I thought now that’s my kind of insurance. Radiance is an asset and it deserves full coverage. I had a fabulous time lending my face and my drama to a campaign that fuses skincare with storytelling and a whole lot of radiance.”

According to Abhishek Jugran Executive Vice President Marketing at Dabur India Ltd this campaign marks a strategic move into the premium salon skincare space. “With our new Advanced Facial Treatment Kits we are strengthening Oxylife’s presence in the professional skincare category. Karan Johar is the perfect face for this narrative. His cultural relevance style and personality help us create more than just a launch. It’s a conversation starter.”

The campaign was designed with a digital first approach with teaser content hinting that Johar had insured his face stirring buzz before the big reveal. Virat Khanna Head of Skin Care at Dabur India Ltd highlighted the deeper brand vision “This is a blend of high performance skincare and culturally relevant storytelling. Karan Johar brings glamour and credibility that align perfectly with the premium positioning of Oxylife’s new offerings.”

Jasleen Kohli Digital Lead for Dabur’s Home and Personal Care division explained the campaign’s execution “We focused on digital platforms that resonate with skincare savvy consumers. From Bollywood fan pages to meme culture and influencer engagement every element was crafted to spark attention and drive cultural relevance.”

The Intense Bright and Sensi Care facial kits are available exclusively in salons and deliver dermatologist inspired care using a science backed formula paired with skin loving ingredients. Built for modern skincare needs they promise instant brightness with lasting results offering today’s beauty conscious consumers a new way to insure their glow.

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