Prega News, the leading pregnancy test kit brand from Mankind Pharma, has launched a new video campaign titled #LetThemDecide. The campaign aims to address societal pressures on couples regarding the decision to have a second child, emphasizing that this choice should be made by the couple themselves.
What is the Campaign all about?
The video sheds light on the common scenario faced by many women, like Shilpa, who are constantly subjected to pressure and scrutiny regarding the prospect of having another child. Despite personal preferences, societal norms often dictate that a family is considered "incomplete" without multiple children.
Marketing Insights from Mankind
Joy Chatterjee, AVP and Head of Sales and Marketing at Mankind's Consumer Business Unit highlighted the importance of initiating conversations around this topic. He emphasized that the decision to have a child should be made freely by the couple, without external influences or guilt.
The #LetThemDecide campaign advocates for open communication, mutual respect, and freedom of choice within relationships and families. By sharing relatable stories like Shilpa's, Prega News aims to encourage discussions on family planning and challenge gender biases ingrained in society.
The video will be promoted across digital platforms, aligning with Prega News' broader commitment to promoting diversity, inclusion, and women's advancement in India. As a trusted pregnancy care partner, Prega News aims to support couples in their journey of parenthood and celebrate their decisions, whether they choose to have one child or more.
