Pepsi® is celebrating its 125th anniversary in India by embracing its rich history and introducing a new global branding strategy designed specifically for the Indian market. The beverage giant is launching its newest campaign, Yeh Dil Maange More, which features the dynamic brand ambassador Ranveer Singh, in honor of celebrating almost a century of influence on pop culture.
With a philosophy firmly anchored in fun and popular culture, Pepsi® has been a shining example of global consumer culture since its founding. "Yeh Dil Maange More" captures an enduring idea that has even greater resonance in the modern era. Pepsi® is a symbol of this generation's unabashed self-expression in a time when they defy expectations, upend traditions, and define success and happiness on their own terms.
Pepsi extends an invitation to all of us as we set out on this adventure to relish the flavor of this classic sentiment and welcome the thrilling change that lies ahead. With this landmark campaign honoring the ageless pursuit of "more" and celebrating our enduring connection with India, Ranveer Singh is the ideal ambassador to lead the charge. We want to encourage young people in India to follow their heart's dreams and aspirations, even in the face of limiting voices in their thoughts, by honoring those who continuously strive for larger goals through 'Yeh Dil Maange More'. Building a bright future for the company is just as important as honoring its history.
Ranveer Singh made the following statement about the new campaign: "Being a part of Yeh Dil Maange More is a professional milestone for me." It's a trip back to my childhood, when this enduring ad was the backdrop for my upbringing along with that of countless others. “I still vividly remember being enthralled with its vibe, its attitude, and its unquenchable thirst for more.” It is incredibly thrilling to have the chance to reinvent and recreate this iconic ad in a way that speaks to me and the current generation. It's not only about going back in time; it's also about modernizing it, adhering to the "more" philosophy, and honoring the eternal quality that has motivated us all.
In addition to being a significant occasion, Pepsi's 125th anniversary celebration in India is a testament to its ongoing relationship with customers across generations. With the 'Yeh Dil Maange More' campaign, the company honors uniqueness, zeal, and the unwavering quest for more' in all facets of life. Pepsi continues to encourage and empower young people to reject social norms and accept who they really are, with Ranveer Singh serving as its brand ambassador. Pepsi urges everyone to celebrate this ageless sentiment and set out on a journey towards a bright future full of limitless possibilities as it introduces its new global branding.
