Discover an enriching listening experience with Nirvana by boAt, starring Bollywood sensation Ranveer Singh. In a captivating campaign directed by Reema Maya and produced by Catnip, immerse yourself in the exhilarating world of music and aesthetics.
Set to the backdrop of the iconic 90s track "Hai Raama," reimagined as "Hai Yaara" by acclaimed composer Achint, Nirvana by boAt transports listeners on a nostalgic journey.
Pooja Manek, Creative at Talented, explains the campaign's approach: "We aimed to evoke deep emotional connections with our audience, showcasing the essence of Nirvana by boAt through visual storytelling." With Ranveer Singh's dynamic presence, the campaign sets a new standard for creativity in advertising. Recently, the star also invested an 'undisclosed' amount in the company, making him a stakeholder as well as the brand ambassador.
Vedansh Kumar, Head of Brand Marketing at boAt, emphasizes the campaign's focus on music and emotion. "Our selection of 'Hai Yaara' reflects our commitment to delivering unforgettable auditory experiences," he says. "With Ranveer Singh as our ambassador, we have infused style and substance into our brand."
From television screens to city streets, the campaign captivates audiences nationwide.
Aman Gupta, CMO & co-founder, seemed thrilled to have Singh on board.
He emphasized his vibrant energy and deep passion for music as values that align with boAt's vision.
