Behrouz Biryani unveils its 'Nawabi Handi Dum Biryani' collection, with Bollywood's Saif Ali Khan as the face of this royal treat. Saif, with his aristocratic charm, perfectly encapsulates the essence of Behrouz Biryani, promising a dining experience that is nothing short of majestic.
This partnership goes beyond a simple endorsement; it is a meticulous effort to blend Saif's noble allure with the exquisite flavors of Behrouz Biryani. The ad campaign showcases Saif in all his regal glory, traveling in a vintage car followed by a royal convoy, highlighting the luxury that the brand stands for.
Nishant Kedia, CMO of Rebel Foods, is thrilled about joining forces with Saif Ali Khan, pointing out the mutual pursuit of perfection and shared values. Saif himself is excited about the collaboration, viewing it as a harmonious fusion of traditional tastes and contemporary dining, aimed at reviving royal culinary practices for today's audience.
Available in major Tier 1 cities across India, the 'Nawabi Handi Dum Biryani' brings the authentic dum-pukht cooking method to the forefront. Served in elegant metal handis, the biryani is accompanied by traditional sides like Raita, Salan, and Gulab Jamun, ensuring a complete and luxurious dining experience.
