PokerBaazi has launched its latest brand campaign, titled "Tu Poker Khelta Hai Kya?" featuring Bollywood actor Shahid Kapoor, who is also the company's brand ambassador. The campaign, developed in collaboration with the creative agency Talented, aims to highlight how everyday Indian interactions involve skills that can translate into success in poker.
The core message of the campaign, "Jo life mein khelta hai wo Poker bhi khel sakta hai" (Those who play in life can also play Poker), is conveyed through satirical ads showcasing Kapoor using poker skills like quick thinking, outsmarting opponents, reading people, and acting under pressure in various real-life situations.
Navkiran Singh, founder and CEO of Baazi Games, commented on the campaign, emphasizing that poker is a mind sport requiring specific skills, which many Indians naturally possess and use in their daily lives. The campaign aims to highlight this connection and encourage people to consider poker as a game that enhances these life skills.
The campaign includes brand films aired during the Indian Premier League on Jio and extensive out-of-home advertising across cities.
Check out the brand's campaign:
