The campaign will debut during the IPL and will spread across TV, digital, and out-of-home platforms.
Crompton Greaves Consumer Electricals, a major player in India's fan market, launches a new TV ad for its stylish fan range. This ad celebrates the appeal of Crompton's fans, which not only look great but also enhance home décor.
The TV commercial focuses on capturing the perfect selfie, showing how Crompton fans steal the limelight from any angle. Whether you're taking a solo shot or a group picture, the ad demonstrates how these stylish fans become the highlight, adding elegance and blending seamlessly into your home's design.
Today's homeowners want fans that not only look good but also provide quality air and energy efficiency. Understanding this need, Crompton presents its latest TV ad, highlighting how their fans combine style and functionality. The ad showcases how these stylish fans can become a focal point in your home, adding a touch of sophistication while keeping you cool and comfortable.
Pragya Bijalwan, CMO of Crompton Greaves Consumer Electricals, says, “At Crompton, we understand that everyone has their own unique style, including the fans they choose for their homes. That's why we offer a wide range of stylish fans designed to complement various home aesthetics. From simple to bold, classic to modern, our fan collection caters to different design preferences. We believe that homes reflect individual style, and our extensive range ensures consumers can find a fan that fits perfectly with their vision. Plus, Crompton fans are more than just cool; they elevate your space, becoming a centrepiece you'll be proud to showcase in every selfie. The ad captures the trend of selfie culture, where people are constantly capturing and sharing moments at home. Crompton fans can be the surprise star, turning your photos into stylish backdrops for those picture-perfect moments.”
The ad, created by BBDO, demonstrates how Crompton’s fans go beyond cooling, adapting to their changing moods and desires. Whether you're a fashion-forward individual or hanging out with friends, these fans always steal the spotlight. With the tagline, "Because Crompton fans make every selfie picture perfect!" The campaign shows how these fans can elevate any photo.
Hemant Shringy, CCO of BBDO India, adds, “Proud of your home. That's today’s consumer. Gone are the days of inherited décor and furniture. Everything in today's home is carefully chosen and reflects the taste and style of the residents. Crompton designs and innovates to meet these needs. And now, the ceiling fan, which is the centrepiece of any room, also takes pride of place in your selfies! Whatever your style, Crompton has a fan that you'll love to feature in your selfie!”
