Coca-Cola's Limca, known for its lemony flavour, has launched its new campaign, #TravelWithLimca, featuring Triptii Dimri as the Limca girl. The campaign aims to inspire people to explore new hotspots within their cities and discover the hidden gems waiting to be uncovered.
TVC Concept & Narrative
The campaign film, conceptualised by Studio X, follows Triptii Dimri on a bus ride through the city as she embarks on a journey of exploration. With the first sip of Limca, a sense of happiness envelops her, sparking excitement and curiosity. Energised by the refreshing taste, Triptii's journey takes her through bustling markets and sizzling street snack shops, inspiring viewers to embark on their city tours with a Limca in hand.
Tripti Dimri talks about her association with Limca
Expressing her excitement about joining the Limca family, Triptii Dimri said, "I am thrilled to be a part of Limca and to encourage others to explore new places. Together with Limca, I look forward to this exciting journey of discovery."
Ruchira Bhattacharya, senior director of marketing at The Coca-Cola Company, shared, "With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers for 5 decades. We are excited to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. Through this campaign, we aim to inspire people to discover the beauty of their cities and refresh themselves with a chilled Limca."
As part of the campaign, consumers have a chance to win travel vouchers from DMRC, Ease My Trip, and more by scanning their Limca bottles until June 30, 2024. Dive into the world of exploration and unlock travel-related content on www.travelwithlimca.coke2home.com.
