A premium cosmetic brand in the country charges Rs.8000 for a face cream! Surprised?
So were we, when we read how Forest Essential's cracked the code to selling luxury ayurveda products across the country. As the brand goes international, do you think its got what it takes to become India's dominant beauty giant like a L'oreal for France or Lancome for Sweden?
Let's take a look!
How was the brand built?
In the year 2000, Mira Kulkarni identified a gap in India's skincare market – the absence of a premium Ayurvedic brand. Thus, Forest Essentials was born, transforming ancient Ayurveda into a symbol of luxury.
Market Strategy: Targeting the Upscale Segment
Forest Essentials differentiated itself by targeting the upscale market from the outset, offering premium products at higher price points compared to competitors like Biotique and Shahnaz Husain. Today, they operate in a ₹74,800 Crore Indian Ayurvedic market.
Packaging Perfection: A Feast for the Senses
Just like Apple's meticulous attention to packaging, Forest Essentials ensures a luxurious first impression. Each product is elegantly packaged in vibrant boxes, wrapped in butter paper, and adorned with golden accents, accompanied by personalized notes for a delightful unboxing experience.
Strategic Distribution: Placing Products Where the Customer Is
Forest Essentials strategically places its products in prestigious establishments, instilling confidence and satisfaction among customers encountering them in India's most premium locations, including renowned hotels and even Rashtrapati Bhavan.
Authenticity and Brand Positioning
Partnering with local communities and crafting products in Ashrams using traditional Ayurvedic formulas, Forest Essentials leverages narratives of natural sourcing from Rishikesh to establish trust and justify premium pricing.
Retail Experience: Elevating Luxury Standards
With luxurious store designs and immersive brand experiences, Forest Essentials sets the gold standard in its category, enhancing perceived product value through a premium retail ecosystem. Its stores look like the epitome of premium experience, enhancing the brand ethos.
Building Trust through Minimal Discounting
By refraining from excessive discounting, Forest Essentials fosters trust and loyalty among its elite customer base, maintaining the allure of exclusivity.
Global Expansion: From India to the World
Forest Essentials expands its footprint globally, with the opening of standalone stores in London's Covent Garden and plans for further expansion across the UK. Online sales are already penetrating markets in Australia, UAE, the UK, and the US, positioning the brand as a beacon of comfort luxury in the West.
Forest Essentials' journey exemplifies the fusion of tradition and luxury, offering premium Ayurvedic skincare experiences that resonate with discerning consumers worldwide. If you enjoyed this exploration, delve deeper into curated articles from our archive [here](link).
