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Adidas goes into Loss for the 'First' Time in 30 Years

Adidas goes into Loss for the 'First' Time in 30 Years
Authentic Marketing: Why Hailey Bieber's Brand Stands Out Amidst All

Authentic Marketing: Why Hailey Bieber's Brand Stands Out Amidst All

A Billion Dollar Brand that Sells Water: Liquid Death and their 'Creative' Marketing Strategy

A Billion Dollar Brand that Sells Water: Liquid Death and their 'Creative' Marketing Strategy
Key Takeaways from Chancellor Jeremy Hunt's 2024 Budget Announcement

Key Takeaways from Chancellor Jeremy Hunt's 2024 Budget Announcement
Uber's New Strategy: The Playbook for India

Uber's New Strategy: The Playbook for India

Global Brands Go Green: The International Trend Towards Sustainable Marketing

Global Brands Go Green: The International Trend Towards Sustainable Marketing
Athleta's 'Find Your Movement' Campaign

Athleta's 'Find Your Movement' Campaign
How Barbie’s promotions helped it win the inaugural ‘Golden Globe Award for Cinematic and Box Office Achievement

How Barbie’s promotions helped it win the inaugural ‘Golden Globe Award for Cinematic and Box Office Achievement

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Raj Shamani Joins ASUS to Champion the ExpertBook Series for India’s Ambitious Professionals
Influencer Marketing
Raj Shamani Joins ASUS to Champion the ExpertBook Series for India’s Ambitious Professionals
From Shopify to GoKwik: Vargab Bakshi Steps In to Lead Global Growth
Startups
From Shopify to GoKwik: Vargab Bakshi Steps In to Lead Global Growth
Teacher’s Whisky Gets a Makeover to Win Over India’s New-Age Drinkers
Brands
Teacher’s Whisky Gets a Makeover to Win Over India’s New-Age Drinkers
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Elon Musk’s Grok AI Faces Global Outrage After Antisemitic Meltdown

Elon Musk’s Grok AI Faces Global Outrage After Antisemitic Meltdown
Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL

Josh Allen’s Cleat Shift Could Be New Balance’s Biggest Play Yet in the NFL
How China's New Auto Giants Left GM, VW and Tesla in the Dust

How China's New Auto Giants Left GM, VW and Tesla in the Dust
Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign

Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign
FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025

FCB India’s ‘Lucky Yatra’ Campaign Shortlisted for Titanium Lions at Cannes Lions 2025
Porsche replaces China Head After sales drops by 27%

Porsche replaces China Head After sales drops by 27%
Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump

Biden Campaign Pauses Ads and Events After Assassination Attempt on Trump
Walmart Leads U.S. Retail Media Networks in Ad Impressions

Walmart Leads U.S. Retail Media Networks in Ad Impressions