Lotte Pepero Arrives in India with a Crunch and a ₹2000 Crore Ambition

Lotte India has officially introduced the country to its first locally produced biscuit snack with the launch of Lotte Pepero. Known globally as Korea’s number one biscuit snack, Pepero has now been crafted for the Indian palate and mindset, marking a significant shift in Lotte’s India strategy. This launch is more than just a product on shelves it represents a cultural moment aimed directly at Gen Z and millennial consumers who are shaping modern snacking preferences.

What makes this launch especially notable is the fact that Lotte Pepero is being manufactured right here in India. The company has invested over ₹475 crore into its new state-of-the-art facility in Rohtak, Haryana. The facility houses a dedicated Pepero production line and a massive warehouse built to meet anticipated future demand. From recipe to packaging, everything about Lotte Pepero has been tailored for Indian audiences, blending local manufacturing muscle with international appeal.

Lotte India’s Managing Director, Milan Wahi, called it a brand that seeks to emotionally connect with a new generation of Indian snack lovers. The company is not simply launching a snack, it is creating a movement. According to Wahi, the current financial year has been transformative, with double-digit growth, expanded market penetration, and record-breaking consumer engagement. With momentum on their side and a successful merger with Havmor under their belt, the company is now eyeing a turnover of more than ₹2000 crore in the calendar year 2025.

The Pepero range is launching in two much-loved variants Original and Crunchy with price points starting at ₹20 and going up to ₹70. These price tags have been carefully chosen to make Pepero both accessible and premium, appealing to young consumers who look for quality and novelty without burning a hole in their pockets. Distribution will begin in major metro cities across modern trade outlets, standalone grocery stores, and premium food retailers. The snack will also be available through all major eCommerce platforms, reinforcing Lotte’s omnichannel push.

But the strategy goes beyond just retail placement. With campaigns crafted to blend cultural relevance and emotional storytelling, Lotte Pepero is being positioned as India’s most shareable treat. Its message is simple yet powerful it is a snack that sticks, both literally and figuratively. The brand is banking on social moments, peer sharing, and its visual signature to become an everyday treat that invites both connection and indulgence.

Lotte India has come a long way since its 2004 acquisition of Parrys Confectionery. Today, it is a household name with a diverse portfolio that includes Lotte Pie, Coffy Bite, Caramilk, Coconut Punch, and Jellies. Pepero’s launch adds a whole new category to its offerings, one that could propel the company into its next phase of growth.

With its India-first vision and a product made entirely for and in India, Lotte Pepero might just become the country’s next big snacking obsession.

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