Indian audio and wearables brand, boAt, is thrilled to announce its official partnership with two prominent IPL teams, Royal Challengers Bangalore (RCB) and Gujarat Titans (GT), for the upcoming 2024 season. This strategic collaboration not only reinforces BoAt's commitment to cricket but also aims to significantly enhance the fan experience during the tournament.

 

The partnership between boAt and RCB/GT reflects the brand's core values of innovation, passion, and excellence. With an extensive portfolio of high-quality audio products and smart wearables, BoAt is dedicated to empowering fans to stay connected to the game, enjoy immersive sound, and proudly display their team allegiance in style. Aman Gupta, co-founder & chief marketing officer of boAt, expressed his excitement about the partnership, stating, "We are thrilled to join forces with Royal Challengers Bangalore and Gujarat Titans as their official audio & wearable partners. Both teams embody the spirit of cricket with their aggressive gameplay and passionate fan base, which perfectly aligns with BoAt's energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the essence of cricket, and inspire fans to #BeAboAthead."

 

In addition to the official partnership, BoAt has launched its 'Be a BoAthead' campaign, inviting fans to become part of its vibrant community. Through this initiative, fans can participate in exclusive games and activations linked to IPL teams RCB and GT, with the chance to win exciting rewards and prizes. The campaign not only aims to expand BoAt's reach but also seeks to deepen connections with its community of 'boAtheads', creating memorable experiences that extend beyond the IPL season.

 

As part of its commitment to the partnership, BoAt will roll out a comprehensive 360-degree marketing campaign throughout the IPL season, capturing the excitement and energy of the tournament. Furthermore, BoAt extends its sponsorship with RCB, continuing as their official audio wearable partner for IPL 2024. The brand's significant presence in the sports industry is evident through sponsorships and associations with renowned athletes like Shreyas Iyer, Jasprit Bumrah, and KL Rahul.

 

With emotions running high in Bangalore after the Women’s Premier League win, RCB aims to secure their first IPL title. The team will kick off their campaign against Chennai Super Kings on March 22. Stay tuned for the best of boAt this IPL season!