Hero FinCorp, a leading Indian non-banking financial company (NBFC), has unveiled a new brand identity aligned with the evolving needs of a dynamic India, often referred to as 'Rising Bharat.' This strategic move reflects the company's commitment to embracing change and empowering individuals across the nation.
The cornerstone of Hero FinCorp's new brand identity is its logo, which symbolises Indian values and aspirations. The logo's design, inspired by 'Windows of Opportunity,' signifies the potential inherent in each individual. It represents the avenues through which Hero FinCorp's financial products and services assist in unlocking opportunities and empowering individuals to achieve their goals.
This brand refresh isn't merely cosmetic; it embodies a powerful mindset geared towards empowering customers, employees, and stakeholders. By instilling confidence and resilience, Hero FinCorp aims to inspire individuals to pursue their dreams with determination, ultimately leading to personal and professional success.
Abhimanyu Munjal, joint MD & CEO of Hero FinCorp, emphasises the significance of this brand evolution in aligning with the aspirations of Bharat. He underscores the importance of resilience and innovation in driving India's growth story, highlighting the role of Hero FinCorp in supporting the dreams and aspirations of the nation.
The process of refreshing Hero FinCorp's brand identity involved a meticulous approach. It included gathering insights from the market, customers, and employees, along with monitoring changing financial and market trends. This comprehensive strategy aimed to create a robust, distinctive, and memorable brand presence.
With this strategic shift, Hero FinCorp aims to establish deeper connections with individuals from all walks of life across India. The new brand identity and logo symbolise the company's evolution, mirroring the progress of the nation. Together, Hero FinCorp and the people of India are working towards enabling dreams and aspirations, contributing to the vision of a developed India by 2047.
