ENO Launches Innovative 'Chewy Bites' for Instant Stomach Relief
ENO, the leading brand in digestive health solutions, introduces an innovative product to its lineup: 'ENO Chewy Bites'. Designed to offer quick relief from stomach discomfort, these chewable candies represent a significant shift from the traditional powder form. Kishlay Seth, the project lead, highlights the availability of ENO Chewy Bites in various sizes, catering to different consumer needs.
From Powder to Chewables
Traditionally known for its effervescent powder that mixes with water to alleviate stomach ailments, ENO has adapted to consumer preferences for convenience by creating ENO Chewy Bites. "Adapting to consumer trends and preferences is crucial," states Seth, emphasizing the importance of innovation in meeting customer demands.
Market Position and Flavors
Despite the presence of competitors like Digene and Gelusil in the Indian market, ENO has maintained a dominant position with a 50% market share since its entry in 1972. ENO Chewy Bites are available in two appealing flavors: Tangy Lemon and Zesty Orange, aiming to attract a broader customer base.
Convenience and Accessibility
Acknowledging the Indian diet's inclination towards spicy and oily foods, ENO Chewy Bites offer a practical solution for on-the-go individuals, eliminating the need for water. This feature is particularly beneficial for those frequently traveling or residing in urban areas.
Target Audience and Marketing
Suitable for adults and children over the age of 12, ENO plans to market Chewy Bites through a comprehensive advertising campaign. This includes a television commercial that illustrates the product's effectiveness during unexpected moments of discomfort.
Product Variants and Availability
ENO Chewy Bites are available in three sizes to cater to various consumer preferences and shopping habits. The larger packs are primarily targeted at online shoppers and large retail outlets, while the smaller packs are designed for convenience stores.
Focus on Digestive Health
While ENO powder has multiple uses, including in cooking and as a heartburn remedy, the brand's primary focus remains on addressing digestive issues. "Our core mission is to provide relief from stomach discomfort," Seth asserts, emphasizing the brand's dedication to digestive health.
With the introduction of ENO Chewy Bites, the brand reaffirms its commitment to innovation and customer satisfaction in the digestive health sector. By combining convenience with effectiveness, ENO aims to solidify its position as a leader in providing solutions for stomach-related discomfort.
