Lay's unveils 'Lay’s Shapez,' introducing its first heart-shaped chip - 'Shapez Heartiez.' It's a sweet caramel-flavoured treat, marking Lay's entry into playful snacking with exciting shapes and flavours.

With Lay’s Shapez Heartiez, Lay's aims to satisfy the need for fun and crunchy snacks beyond the ordinary. This debut also signifies Lay's commitment to innovation and delivering fresh experiences to consumers.

The new Lay’s Shapez Heartiez is available alongside the classic Masala flavour, catering to diverse taste preferences. Plus, it's conveniently accessible across retail and e-commerce platforms, priced affordably at Rs 5, 10, and 20.

Saumya Rathor, category lead at PepsiCo India, expresses enthusiasm, stating, 'Lay's Shapez Heartiez reflects our dedication to infusing creativity, fun, and flavour into snacking. From the unique heart-shaped pellets to the vibrant packaging, every aspect invites consumers to enjoy a delightful experience.'

Experience the joy of snacking with Lay’s Shapez Heartiez - where every bite is a burst of excitement and flavour!