PokerBaazi dedicates 15-20% of its budget to marketing, aiming to shift public perception of poker from a game of luck to a game of skill. Varun Ganjoo, co-founder, emphasises its mission to position poker correctly across various media platforms.
Shark Tank India Partnership
In its second year collaborating with Shark Tank India, PokerBaazi elevated its sponsorship level, enhancing its visibility and integration within the show. This move significantly increased its exposure compared to previous campaigns.
Engaging the Audience
The PokerBaazi Zone on Shark Tank India facilitates interaction with the audience by involving them in brand-related discussions, enhancing engagement and rewarding participants with entry to PokerBaazi's National Poker Series.
Expanding Digital Presence
Recognizing a shift towards digital consumption, PokerBaazi continues to focus on digital channels over traditional media, targeting a demographic primarily between the ages of 18 and 45. This strategy helps them tap into a digitally savvy audience across metro and non-metro cities.
Branding with DMRC
A notable partnership with Delhi Metro Rail Corporation involves branding at three major metro stations in South Delhi. This initiative is designed to build a long-term association with commuters, reinforcing PokerBaazi's presence in high-traffic areas.
National Poker Series
The National Poker Series, now in its fourth year, has become a key event for the platform, with the latest edition seeing cricket star Yuvraj Singh felicitate the winners.
International and Celebrity Tie-ins
PokerBaazi also partnered with PokerGO to introduce global poker content in Hindi and brought on Bollywood star Shahid Kapoor as a brand ambassador, planning a new campaign with him to further boost its reach.
With Google now allowing real money gaming apps on the Play Store, Ganjoo predicts a golden period for poker in India, positioning it as a leading sport within the gaming sector.
