Shell Lubricants India has recently unveiled its upgraded portfolio of Shell Advance Motorcycle oils, marking a significant step forward in providing high-quality products to riders across the country. The company's collaboration with Bollywood actor Shahid Kapoor adds a touch of star power to the launch, enhancing its appeal among consumers. This blog post explores the details of Shell India's latest offering and the impact it aims to create in the market.
Upgrade Announcement:
The upgraded portfolio of Shell Advance Motorcycle oils comes with several enhancements aimed at providing riders with an even better experience on the road. One of the standout features is the introduction of the Shell Advance AX7 Synthetic Technology oil, which promises consumers an extra smooth ride. This innovation is made possible by the innovative Flexi Molecule Technology, which ensures effective power transfer from the engine to the wheels.
Partnership with Shahid Kapoor:
Shell Lubricants India's partnership with Bollywood actor Shahid Kapoor adds a new dimension to the upgrade announcement. Kapoor, who serves as the brand ambassador for Shell Advance, brings his charisma and influence to the campaign, making it more relatable and appealing to consumers. His endorsement reinforces the brand's commitment to quality and reliability.
Celebrating Indian Riders:
The upgrade launch also aligns with Shell Lubricants India's ongoing Rukna Mushkil Hai brand campaign, which celebrates the spirit of Indian riders. Launched in 2023, the campaign aims to inspire riders across the country to pursue their passion for motorcycling fearlessly. With Shahid Kapoor's involvement, the campaign gains further traction, resonating with riders who seek adventure and excitement on the road.
Empowering Riders:
Amit Ghugre, Chief Marketing Officer of Shell Lubricants India, emphasizes the company's commitment to empowering riders through the upgrade. He views the Rukna Mushkil Hai platform not just as an emotion but as a means to inspire riders to be truly unstoppable. The upgraded portfolio, along with special edition packs, aims to offer stronger and more impactful benefits to consumers, encouraging them to pursue their passion for riding with confidence.
