This Boutique Goa Hotel Just Found the Perfect PR Partner

The Astor Goa is not chasing attention. It is curating it. And now, with the appointment of The Other Circle as its official PR and communications partner, the boutique all-suite hotel in Candolim is ready to shape its presence with quiet intention across India’s competitive hospitality landscape.

The Astor Goa launched in late 2023 as a hospitality space rooted in subtle design, slow living, and an ethos of what it calls “quiet luxury.” With 65 sprawling suites, it holds the largest suite inventory in Goa, yet manages to feel intimate rather than overwhelming. Here, the everyday rules of fast-paced travel do not apply. Breakfast is served until noon, the minibars are complimentary, and the third guest stays free in Astor Suites and above. Whether it is a beach buggy ride to the sea, a culinary experience rooted in local flavors, or a simple coastal walk, every moment here invites you to slow down and let go.

The Other Circle, an independent communications agency, is no stranger to building deep and differentiated brand narratives. With work spanning education, culture, entertainment, fintech, and lifestyle, the agency has become known for story-led campaigns that feel more like conversations than promotions. But before all the big-city sheen and modern sector growth, TOC had its roots in hospitality. And this partnership with The Astor Goa is, in many ways, a homecoming.

Aakanksha Gupta, Founder and CEO of The Other Circle, calls this project a deeply personal one. For her, The Astor is not just a hotel, it is a philosophy. She believes the property stands for something rare in today’s world of overstated branding. Instead of making noise, it makes meaning. It is luxury with intent, hospitality with depth, and design that makes you feel. Her vision for the PR strategy reflects that same emotional honesty and thoughtful connection.

Vikram Puri, Managing Director at The Astor Goa, echoes this sentiment. For him, The Astor was never built to be just another luxury escape. It was created around the idea that true indulgence is space and time and the freedom to use them however you wish. He notes that The Other Circle understood that principle from the start, without explanation or compromise. It was not about crafting an identity for the hotel, it was about amplifying the one it already held with quiet strength.

The mandate for TOC includes a layered PR and communication strategy that goes beyond typical placements. It will weave together earned media, digital conversations, editorial storytelling, and influencer engagement. But more importantly, it will focus on shaping The Astor’s deeply personal hospitality into a narrative that resonates across platforms. The goal is to let the hotel speak softly, and yet leave a long-lasting impression on its audiences.

This partnership also comes at a time when the hospitality sector is undergoing a shift. Consumers are no longer moved by just scale or service. They are moved by sincerity. Hotels that respect their time, let them breathe, and offer comfort that feels personal, not performative. The Astor understands that difference. And The Other Circle knows how to tell that story in a way that feels as immersive as a stay at the property itself.

For travelers seeking more than a booking and for brands looking to communicate with substance, this collaboration is a case study in storytelling done right. When hospitality stops shouting and starts listening, it creates a memory. And when PR reflects that same tone, it does not just create visibility, it builds loyalty.

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