Anupam Tripathi has bid farewell to Lenskart after more than five impactful years with the brand, where he led marketing and media with a vision that was both daring and deeply human. During his time at the company, Tripathi helped shape not just campaigns but culture. His tenure was marked by experimental ideas, new initiatives that broke category norms, and award-winning storytelling that pushed Lenskart into a fresher space in the Indian market.
Tripathi announced his departure in a heartfelt LinkedIn post, where he reflected on the journey with a tone that was equal parts proud and nostalgic. He described the ride as one full of long nights, creative risks, big wins, and occasional misses that taught more than success ever could. Above all, he credited the people he worked with as the most valuable part of the experience. For him, the friendships formed and the mutual respect built over the years outshone even the most high-profile campaign successes.
His note also hinted at the unconventional spirit he brought to the table. “We built things that didn’t exist before,” he wrote, pointing to the ambition behind many of Lenskart’s standout marketing moves during his leadership. From unconventional campaign formats to strategic partnerships, his time at Lenskart was defined by a willingness to go beyond the expected. These efforts earned the brand not only consumer love but multiple industry awards that validated the work being done behind the scenes.
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Prior to Lenskart, Tripathi held key roles in the marketing world. He was Senior Business Director at dentsu X, where he spent five years shaping brand communication across verticals. Before that, he worked as Senior Manager Marketing at VSell Solutions. His early years included a stint with Kotak Mahindra Bank, giving him a rounded perspective across financial services and retail.
What stood out across his career path was a consistency in building not just marketing strategies but communities of passionate professionals who value ideas, execution, and purpose. In many ways, his approach to marketing mirrors the changing landscape of the field itself. It is no longer just about pushing products. It is about telling stories that matter and creating spaces where customers feel seen, understood, and inspired.
His departure from Lenskart comes at a time when the brand continues to expand aggressively into new cities and international markets. While no successor has been officially announced yet, Tripathi’s legacy will likely inform the brand’s marketing DNA for years to come. His vision helped shift the tone of how eyewear is communicated in India, making it not just about utility but also about style, confidence, and self-expression.
Anupam Tripathi’s next move has not yet been revealed, but the marketing community will surely be watching closely. Whether he chooses to build something new, join another major brand, or pivot toward mentoring and advisory roles, there is no doubt he leaves behind a powerful footprint. A reminder that great marketing is not just about headlines, but the culture and camaraderie you build along the way.
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