Manoj Taneja Brings His Digital Playbook to Relaxo as Vice President

Relaxo Footwears has added a powerful name to its leadership team with the appointment of Manoj Taneja as Vice President of Digital. With a rich career spanning more than 14 years, Taneja has built a reputation for driving digital commerce and transforming customer experiences for some of the most loved consumer brands in India. His move to Relaxo signals the brand’s renewed focus on digital growth and omni-channel transformation at a time when the Indian retail landscape is evolving rapidly.

Taneja shared the news of his new role through a LinkedIn update, marking the beginning of an exciting new chapter. Prior to joining Relaxo, he spent nearly seven years at Crocs India, a brand that saw significant growth during his tenure. He began his journey there as an Ecommerce Manager in 2018 and steadily climbed the ranks to become Director and Head of Digital Commerce by 2023. His time at Crocs was marked by a strong emphasis on expanding digital channels, optimizing customer journeys, and scaling online sales without compromising brand identity.

Before Crocs, Taneja was with Royal Enfield from 2014 to 2018 where he led retail and e-commerce for the lifestyle apparel and accessories vertical. He was instrumental in steering profitability across multiple formats including exclusive brand outlets, online channels, and shop-in-shop models. His ability to blend storytelling, customer insight, and channel innovation helped Royal Enfield strengthen its position beyond motorcycles and into lifestyle branding.

His earlier stints with Adidas and Franchise India gave him a strong foundation in both sales and strategic retail expansion. At Adidas Group, he worked as an Area Sales Manager where he learned to manage high-performing teams and drive revenue across physical stores. He also had a brief entrepreneurial run with India’s Food Times LLP and began his career with Hutch, gaining experience in account management and customer relations.

Taneja’s appointment at Relaxo Footwears comes at a pivotal time for the brand. With Indian consumers embracing digital shopping across metros and smaller towns alike, legacy footwear brands are increasingly looking toward e-commerce and integrated retail as growth engines. Relaxo, known for its mass appeal and strong offline presence, seems poised to accelerate its digital footprint with a seasoned leader at the helm.

His multi-sector experience and deep understanding of e-commerce, digital strategy, and channel diversification are expected to bring a fresh perspective to Relaxo’s digital roadmap. Whether it is launching new platforms, enhancing the direct-to-consumer experience, or integrating data-driven decisions into retail planning, Taneja is likely to play a central role in shaping what the next phase of growth looks like for the company.

As more Indian legacy brands modernize their digital strategies, leaders like Manoj Taneja are emerging as key drivers of that change. With Relaxo now investing in both innovation and leadership, this appointment could mark the beginning of a significant digital evolution for the footwear giant.

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