Sleepfresh Mattress, known for its premium quality mattresses, announces Bollywood icon Vidya Balan as their brand ambassador. This collaboration aims to leverage Vidya's widespread popularity and influence to emphasize the critical role of sound sleep in overall well-being.
Raunak Agarwal of Raunak Coirs Limited, the parent company of Sleepfresh Mattress, expresses his delight in welcoming Vidya Balan to their brand family. He notes, "Vidya Balan embodies the qualities of elegance, grace, and excellence, which resonate with Sleepfresh's values. We believe her association with our brand will strengthen Sleepfresh's position as the preferred choice for consumers seeking comfortable and superior sleep solutions. Collaborations between two strong entities can lead to extraordinary outcomes."
Vidya Balan, sharing her enthusiasm for this partnership, states, "I am very selective about the associations I make, much like how I choose my film roles. For me, the essence lies in the quality. I'm excited to join hands with Sleepfresh Mattress, a brand that values the fundamental importance of quality sleep as much as I do. Ensuring a good night's sleep is essential for my physical and mental well-being, especially after the rigorous demands of shooting and traveling. My mission, alongside Sleepfresh, is to advocate for the importance of selecting the right mattress for restful sleep. It's vital for everyone to experience the benefits of rejuvenating sleep, and I'm eager to help communicate this message with Sleepfresh."
