Finolex Cables, well-known in the electrical industry, has unveiled a creative Out-of-Home (OOH) campaign under its "No Stress. Finolex." theme. The campaign is set up in several cities and highlights the brand’s innovative and reliable nature.
Engaging Outdoor Ads
Among the various advertisements, one notable hoarding in Pune features a live fan-cooling Bollywood star, Kiara Advani. This particular ad has become a hit on social media, amassing over 2.6 million impressions. Another eye-catching billboard includes Bollywood actor Karthik Aaryan with Finolex's FR House wire, illuminated by neon lights, emphasizing the company's commitment to high-quality electrical solutions.
Statement from Leadership
Amit Mathur, President of Sales and Marketing at Finolex, commented on the impact of these ads, noting that they do more than advertise. They showcase the company's dedication to creativity and high standards. In today's competitive market, these innovative displays are designed to capture and hold consumer interest effectively.
Multifaceted Marketing Strategy
The "No Stress. Finolex" campaign is comprehensive, incorporating TV, streaming services (OTT), digital media, public relations, radio, and outdoor ads. This diversified approach aims to enhance the brand's visibility and resonance with consumers, ensuring widespread recognition and recall.
