During excitement for the upcoming General Elections, News18 Network has launched an innovative campaign at GroupM offices. This interactive experience was designed to create buzz around News18’s election coverage and engage GroupM employees directly.
Interactive Screen Surprise
As part of the campaign, GroupM employees noticed a branded screen in their office, thinking it was just another out-of-home (OOH) media setup. To their surprise, the screen came to life, and News18 anchors whose pictures were displayed started speaking and interacting with them.
Engaging Conversations with Anchors
News18 anchors, including Zakka Jacob (Managing Editor, CNN-News18), Rahul Shivshankar (Consulting Editor, Network18), and Rubika Liyaquat (Consulting Editor, News18 India), engaged in candid conversations with the employees who were sitting around or passing by the screen. This interaction created a unique and memorable experience for everyone involved.
Highlighting News18’s Election Coverage
The main aim of this campaign is to reinforce News18’s position as the go-to source for election coverage. The campaign emphasizes that News18 offers extensive coverage of the General Elections with its experienced team of anchors, wide reach, strong on-ground presence, and diverse content formats.
Unmatched Programming
News18’s campaign showcases its unmatched and unrivalled programming across TV, digital, and social platforms. The interactive experience at GroupM offices highlights how News18 brings in-depth election coverage with its prominent anchors and comprehensive resources.
