Billboard Overview
The billboard positioned on the bustling Mumbai Sea Link captures the eye with its unique message, stating, "The board ran out of space but our membership has more." This clever use of space effectively communicates the extensive benefits available to Times Prime members.
Creative Strategy
By stating that the billboard itself ran out of space, Times Prime utilizes a creative tactic to symbolize the vast array of offerings it provides. The design showcases the benefits spilling over the billboard’s edges, a visual metaphor for the "overflow" of value that members enjoy.
Impact on Viewers
Located on one of the most travelled routes in Mumbai, the billboard’s innovative layout not only draws attention but also piques the curiosity of passersby. This strategy encourages onlookers to delve deeper into what Times Prime has to offer, prompting more inquiries and potentially increasing membership sign-ups.
