Hyundai has made waves in the automotive advertising landscape by earning a spot in the Asia Book of Records with India's first-ever 4D billboard for the new CRETA. Located at the bustling DLF CyberHub in Gurugram, this innovative billboard attracted huge crowds from January 25 to February 8, 2024.
Mr. Tarun Garg, chief operating officer at Hyundai Motor India Ltd, expressed his pride in curating such a revolutionary out-of-home installation as part of the flagship SUV promotion. He highlighted the immersive experience aimed at captivating audiences and showcasing the cutting-edge features, design, and capabilities of the new Hyundai CRETA.
India's First 4D Billboard
The 4D out-of-home (4 DOOH) technology used in this endeavour provided enthusiasts with an unforgettable journey, leveraging a haptic platform to immerse users in a sensory world. Spectators were taken through serene riverbeds, snow-clad valleys, and captivating forest camps, alongside the new Hyundai CRETA.
This meticulously crafted experience aimed to highlight the strength and superiority of Hyundai's latest SUV offering, establishing it as the ultimate choice in its segment. The specially curated 4D billboard seamlessly immersed customers in a symphony of sights and sounds, leaving an indelible impression on their minds.
Check out the OOH billboard commercial video:
Is 4D the new trend in OOH Marketing?
The success of the 4D billboard not only caught the attention of the public but also secured its place in the Asia Book of Records and India Book of Records as the 'First-ever 4D billboard.' This accolade underscores Hyundai's prowess in innovation and its ability to push the boundaries of conventional advertising strategies.
Hyundai's foray into Outdoor Experiential Marketing reaffirms its commitment to engage with consumers on a deeper level and communicate the essence of its brand. As Hyundai continues to push the boundaries of automotive advertising, one thing remains clear: the future of marketing is immersive and captivating.
