FLO Advertising and HYPERVSN Launch the World’s First 3D Holographic Billboard Truck on the Las Vegas Strip

Las Vegas has always been known for glitz, spectacle, and larger than life entertainment. Now it has a new attraction lighting up the streets. FLO Advertising has partnered with HYPERVSN to unveil the world’s first fully mobile 3D holographic billboard truck, a game changing innovation in the world of outdoor advertising.

This groundbreaking truck is not just a display vehicle but a moving immersive experience. It brings HYPERVSN’s patented 3D holographic visuals to the open streets, creating an illusion of floating content that captures attention instantly. The innovation lies in its ability to take holographic branding anywhere, from bustling entertainment hubs and conventions to high traffic urban zones and live events.

Known for its expertise in mobile digital billboards, FLO Advertising has consistently pushed the boundaries of how and where brands can connect with audiences. With this collaboration, the company is now merging motion and innovation to take storytelling beyond static placements. The truck is already making waves along the Las Vegas Strip, pulling in curious glances and social media buzz with its mesmerizing, mid air visuals.

At the heart of this innovation is HYPERVSN’s award winning 3D holographic display technology. Recognized globally for its ability to turn digital assets into jaw dropping floating animations, the technology delivers visuals that appear to hover in mid air. From product launches and entertainment teasers to high stakes brand activations, the platform offers a futuristic way for companies to create unforgettable campaigns.

The truck is fully customizable and mobile, allowing brands to target their messaging with precise location based strategies. Unlike traditional billboards that are tied to a single space, this vehicle takes the message directly to where the people are. It is a solution built for impact and versatility, ideal for experiential marketing, product demos, and interactive promotions.

Mike Foland, CEO of FLO Advertising, emphasized the vision behind the launch, saying that the partnership represents the next chapter in out of home innovation. By combining advanced holographic visuals with the flexibility of a mobile fleet, they are offering something that has never been done before.

HYPERVSN’s CEO, Kiryl Chykeyuk, echoed the excitement, calling the collaboration a leap forward in taking immersive brand experiences to places they could not reach until now. By teaming up with FLO, HYPERVSN is not only expanding its footprint but also helping redefine what advertising can look and feel like in the modern age.

What makes this launch even more notable is how it taps into the growing demand for interactive and experiential advertising. As brands look for ways to cut through the noise, technology like this offers a chance to do more than just be seen. It allows them to be remembered.

The debut of this 3D holographic billboard truck is more than a tech showcase. It signals a new era for mobile brand activations. In a city like Las Vegas where visual competition is fierce, a floating, glowing, moving hologram is bound to stand out. And if the early reaction is any indication, it is already setting a new benchmark for outdoor engagement.

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