Holi came, saw and conquered the season with brands vying for customer attention. But attention metrics go beyond just views. Brand creativity is what sets them apart.
Swiggy took their OOH advertising game to new heights this Holi season. Check out the brand's engaging billboards.
Not only did they capture the essence of the festival, but cleverly collaborated with other brands.
Check out the collaboration made by Swiggy with other brands Ajio, Vanish, Surf Excel and Mamaearth.
Rationale Behind the Marketing Masterstroke
The billboards were placed centrally, not only to mark the arrival of Holi season but to show the strategic partnerships of brands with Swiggy.
Swiggy and Zomato have a silent ‘war’ when it comes to making an edge with their marketing.
While Zomato is in the news every now and then, due to a flare up of controversies, Swiggy seems to be grabbing the headlines with their innovative brand campaigns. Kudos to the marketing folks at Swiggy for this brilliant masterstroke
