Anamorphic out-of-home (OOH) advertisements are gradually gaining momentum in the nation. More brands are embracing this trend, with its popularity on the rise. Numerous brands are utilizing the latest DOOH technology available to them. It's not just about aesthetics; the creation of these new tech ads involves brands being prepared to embrace this innovative style.
Check out these advertisements below!
Continental Coffee unveiled a 3D anamorphic display installed in Bangalore, as part of its comprehensive OOH campaign created by Platinum Outdoor, an OOH advertising unit of Madison World.
The brand erected mesmerizing OOH advertising billboards across eight prominent cities in North India. These stunning billboards, featuring beds and towels, not only captivate passersby during the day but also create a floating illusion at night, leaving viewers spellbound.
This method of advertising is especially popular for Bollywood movies. Movie marketing needs to garner eyeballs as their fate is dictated every Friday.
Check out 'Yodha'- Siddharth Malhotra's latest flick that took their billboard advertisement to the next level!
Out-of-home advertising continues to evolve and innovate, with brands increasingly leveraging technology and creativity to capture audience attention.
As consumer behaviours shift and technology advances, we can expect to see even more immersive and impactful advertising experiences in the world outside our doors.
So, as brands and advertisers continue to push the boundaries of creativity, let's keep our eyes peeled for the next groundbreaking OOH campaign that leaves us in awe.
