Ananya Agarwal Steps Down from TVS Motors After Leading Digital Marketing for Nearly Three Years

Ananya Agarwal has concluded his dynamic tenure with TVS Motors, where he served as the Global Head of Digital Marketing and Media for the Premium Business division. Joining in December 2022, Agarwal played a key role in leading the brand’s digital acceleration, GTM planning, and premium market positioning over the course of nearly three years.

In a reflective note shared on LinkedIn, Agarwal expressed heartfelt gratitude for the opportunity to work on transformative campaigns, collaborate with visionary teams, and push the envelope of rider first brand storytelling. He recalled the mix of creative chaos and strategic clarity that defined his journey and called it both real and rewarding.

With over a decade of rich marketing experience, Agarwal’s impact goes beyond just one company. Before TVS Motors, he served as the Head of Media and Martech at AB InBev India, where he handled digital innovation and performance media between 2021 and 2022. His leadership extended across multiple verticals, integrating technology with narrative led consumer connections.

A significant part of his legacy also lies at Royal Enfield, where he spent close to six years across several impactful roles. From leading global media planning to shaping digital marketing strategies and brand frameworks, Agarwal contributed to the global expansion and narrative depth of one of India’s most iconic motorcycling brands. His work during this time helped Royal Enfield craft a stronger global voice while staying deeply rooted in rider culture.

His earlier career involved hands on stints across agencies and startups, including roles at Reprise Media, Mudra Communications, Mogae Digital, and a planning internship at Publicis Capital. These formative years gave him a rounded view of strategic planning, digital innovation, and consumer brand interactions in fast moving markets.

What sets Agarwal apart is his ability to bring together performance marketing, media tech, brand intuition, and storytelling under a single vision. Whether it was designing omnichannel strategies or enabling scale across premium launches, his approach consistently centered around the rider, the user, and the customer.

While there is no confirmation yet on his next move, Agarwal’s exit from TVS marks the end of a chapter that brought fresh energy and innovation into the premium motorcycle segment. The marketing industry will no doubt be watching closely to see where he brings his sharp insights and leadership next.

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