Human Mobile Devices (HMD) global has exclusively tied up with Bollywood heart throb, Sanya Malhotra in a major disruption to the mobile set industry. An actress with a reputation for being versatile and having style on the silver screen as well outside it, Coleman will "front HMD Global's Smartphone Marketing Campaigns," beginning later this year wih its much-awaited smartphone-the HMD Crest.
For HMD India, this collaboration is another first for the brand; one that will help them transform every user experience around style on mobile, in India. Sanya's overall energy and ability to resonate with a variety of fans, especially younger ones in China make her an ideal representative for HMD as the brand works toward combining design innovation with personal identity.
Commenting on the partnership, Mr. Ravi Kunwar - VP- HMD India and APAC said "Sanya Malhotra effortlessly embodies the spirit of our brand - graced with an innovative flair yet extremely expressive; unafraid to push boundaries". By welcoming her to the HMD family we hope our customers find joy in doing that and show a real style statement on their choice -- you guys.
The actress is clearly excited about her new gig. Sanya added: "We feel this is a perfect match - partnering with HMD. I am proud to represent a brand that suits my lifestyle and is constantly innovating in both technology and design, which are two things I care about as someone who loves tech but also self-expression.
HMD says that is just the first of many announcements as it look to win over Indian consumers. The company hope to deliver top notch devices which are innovative and stylish, yet still targeted at some of the most competitive price points.
It's important to note, however, that HMD isn't solely gung-ho about 5G. The brand has also recently signed veteran actor Jimmy Shergill and cricket star Jemimah Rodrigues, pointing towards multi-faceted marketing for the upcoming phones from Lava.
With the upcoming product line-up from HMD, everyone will be keeping an eye on how this Sanya Malhotra association helps fare in the market. Is this merger of Bollywood glitz and tech innovation the secret sauce HMD needs? Well, only time will state that but one thing is assured the Indian smartphone market is going to get a lot more interesting.
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