Canara HSBC Life Insurance Partners with Jasprit Bumrah and Sanjana Ganesan to Redefine What It Means to Keep a Promise

Canara HSBC Life Insurance has announced a powerful new brand partnership that brings together one of India's most admired cricketers, Jasprit Bumrah, and his wife, celebrated sports presenter Sanjana Ganesan. The duo has been introduced as brand ambassadors to represent the company’s evolving message of trust, consistency, and emotional support. Through this collaboration, the brand aims to build stronger connections with audiences ranging from millennials and young families to emerging urban consumers.

This association is not just about celebrity appeal. It is a deliberate effort to represent values that are central to the brand’s identity. At the heart of Canara HSBC Life Insurance’s philosophy is the idea of being a true partner for life a constant presence through every phase and challenge. Their long standing message of being a ‘Promises Ka Partner’ takes on new life through this campaign, rooted in real relationships and the everyday strength of commitment.

Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer at Canara HSBC Life Insurance, shared that the brand sees life insurance as a promise that extends beyond financial coverage. It is a commitment to walk alongside customers through their ups and downs, providing emotional and financial stability. Jasprit Bumrah’s calm resilience and Sanjana Ganesan’s credible voice make them the perfect faces for this narrative. Their real life chemistry and shared sense of purpose mirror the values that the brand wants to reinforce partnership, preparation, and presence.

Jasprit shared his thoughts on the collaboration by highlighting the role of responsibility in both personal and professional commitments. He spoke about the importance of planning ahead and being a dependable partner, whether on the field or in everyday life. Sanjana echoed his sentiments, adding that being reliable when it truly matters is what makes a real partnership thrive. Their shared mindset reflects the brand’s belief in building relationships on trust, consistency, and foresight.

The campaign featuring this couple is expected to launch across digital and traditional platforms, targeting an audience that values emotional connection as much as practical reliability. The storytelling will focus on everyday experiences that require trust and planning, reinforcing the idea that insurance is not just about protection, but about shared journeys and mutual support.

This move comes at a time when audiences are increasingly looking for brand authenticity. By aligning with a couple who live the values they promote, Canara HSBC Life Insurance creates a meaningful narrative that resonates with real life scenarios. It adds a layer of emotional depth to a category that is often seen as purely transactional.

With this partnership, the brand does more than sign ambassadors. It opens a new chapter in how insurance is communicated as a personal commitment, a lifelong bond, and a trusted partnership built to last. It shows that being a true partner is not about showing up once in a while, but about being there every time it counts.

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