Dainik Bhaskar Group names Durga Chakraborty corporate sales head for South India

Dainik Bhaskar Group has strengthened its regional leadership with the appointment of Durga Chakraborty as corporate sales head for South India, underscoring its ambition to scale faster across key southern markets.

The move is part of the group wider expansion strategy as it looks to deepen relationships with advertisers and agencies in one of India most competitive media regions. With a mix of print, digital, radio and other properties, the organisation is positioning South India as a priority zone for future growth.

Durga brings more than twenty years of experience across broadcast, print, radio and digital in both India and the United States. Her career has been defined by building revenue, shaping content and sales strategies, and leading teams through phases of transformation and expansion.

Before joining DB Corp, she served as associate vice president at Sony Pictures Networks, where she led important verticals including SAB TV, free to air channels, kids programming and the English cluster. That role demanded a combination of business development, regional expansion, client engagement and multi platform planning, capabilities that are directly relevant to DB Corp ambitions in South India.

Durga will report to Mayar Penkar, chief operating officer for corporate sales. Commenting on the appointment, Penkar described her arrival as a transformative step in the group South strategy, citing her industry knowledge, team building strengths and client centric mindset as key enablers for the next stage of growth.

In her new role, Durga will be responsible for leading strategic business initiatives, strengthening customer focused practices, and building agile, high performance teams in the region. She will also work on sharpening DB Corp value narrative for advertisers, ensuring that solutions are designed around measurable impact and long term partnerships rather than one off campaigns.

The appointment aligns with Dainik Bhaskar Group broader vision to innovate within an evolving media landscape, where regional markets and language audiences are playing a central role in shaping advertiser demand. By placing a senior leader with deep multi platform experience in charge of South India, the organisation is signalling that it sees the region as a core growth engine rather than an adjunct to its traditional strongholds.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.