FCB Ulka Appoints Manisha Sain as National Planning Director

FCB Ulka has announced the appointment of Manisha Sain as national planning director, strengthening the agency’s strategic leadership as it evolves iconic Indian brands for a new generation of consumers. She joins from The Womb Communications, where she led strategic planning for three years.

With more than 15 years of experience, Sain has built brand strategies for Ariel, Visa, Johnson’s Baby, Sebamed, Danone, Crompton, and others — each grounded in cultural empathy and behavioural insight. Her arrival marks a renewed emphasis on connecting creativity with real-world impact.

Kulvinder Ahluwalia, CEO of FCB Ulka, said, “Manisha blends analytical discipline with creative instinct. Her ability to connect brand truth with consumer culture will fortify our planning backbone and inspire work that stands the test of time.”

Sain calls her move a chance to co-create the next era of Indian brand storytelling. “FCB’s legacy brands have been part of every Indian’s memory. Now, it’s about reimagining them for consumers who think and behave differently,” she said.

Her appointment comes as FCB Ulka invests heavily in strategy-driven transformation. The agency’s long-term vision revolves around timeless relationships between people and brands, not fleeting trends.

In a market where purpose, technology, and emotion increasingly intersect, planners like Sain are central to keeping brands human while pushing creative boundaries.

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