Goibibo Brings Rishabh Pant And Navjot Singh Sidhu Together For A Humorous Hotel Faceoff

Online travel platform Goibibo has launched a fresh new campaign that brings together cricketer Rishabh Pant and former player-commentator Navjot Singh Sidhu in a light-hearted film filled with laughter, wit, and travel nostalgia. The campaign captures the spirit of Indian hospitality with Goibibo’s signature mix of humor and relatability, aimed at positioning the brand as a go-to choice for smart, budget-conscious travelers.

The campaign concept

Conceptualized by Restless at MagicCircle, the campaign showcases the duo engaging in friendly banter about hotel stays and travel preferences, all while underscoring Goibibo’s key message that great experiences don’t have to come with a hefty price tag.

Rishabh Pant brings his youthful charm and quick humor, while Sidhu adds his trademark poetic punchlines and larger-than-life personality. Together, they create a dynamic contrast that feels both fresh and nostalgic, reflecting Goibibo’s strategy of blending modern appeal with cultural resonance.

The ad continues Goibibo’s trend of using celebrity-led storytelling to keep its messaging entertaining and memorable. The chemistry between Pant and Sidhu forms the heart of the campaign, offering moments of poolside banter, balcony debates, and playful commentary that mirror the brand’s promise of effortless, enjoyable travel.

Celebrity chemistry and brand message

Raj Rishi Singh, Chief Marketing Officer at Goibibo, described the idea behind the campaign as a celebration of India’s love for cricket, culture, and humor. “The campaign blends cricket, culture, and comedy to show that great hotel experiences don’t have to come at a high cost. By pairing Rishabh’s youthful spontaneity with Sidhu’s timeless wit, we wanted to create something memorable and relatable,” he said.

Rishabh Pant shared that working with Sidhu was a lively experience, adding, “It’s always fun when a campaign lets you be yourself. Shooting with Sidhu Paaji was full of laughter, energy, and surprises, just like any good trip.”

Navjot Singh Sidhu echoed similar sentiments, saying, “When humor meets honesty, the message sticks. This campaign captures that balance beautifully — it’s light, it’s real, and it’s got a little filmy tadka.”

Goibibo’s brand evolution

This latest campaign marks another milestone in Goibibo’s creative journey. Last year, the brand featured Kareena Kapoor Khan in a nostalgic campaign that reimagined her iconic movie roles to promote travel and exploration. By combining humor, celebrity appeal, and real-world relatability, Goibibo continues to strengthen its positioning in India’s growing online travel market, where competitors like MakeMyTrip, Yatra, and EaseMyTrip are also ramping up efforts to capture travelers’ attention.

Goibibo’s new campaign not only entertains but also reinforces its value-driven approach — offering travelers the comfort of choice, quality, and affordability, all wrapped in a uniquely Indian flavor of humor and warmth.

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