Smriti Tewari Joins Infectious Advertising as Business Head

Infectious Advertising has appointed Smriti Tewari as Business Head, marking a strong leadership addition aimed at driving new business, building client relationships, and creating viral, impactful campaigns.

Infectious Advertising, one of India’s most dynamic independent creative agencies, has appointed Smriti Tewari as its new Business Head. The move reinforces the agency’s focus on expanding its client partnerships, driving growth, and shaping work that blends creativity with shareability.

A Seasoned Advertising Leader

Smriti brings with her more than 13 years of experience in the advertising and marketing industry, having worked with some of the country’s most respected agencies including Ogilvy, FCB, The Minimalist, and VML. Throughout her career, she has collaborated with major global and Indian brands such as Honda Cars, BMW, KFC, Colgate Palmolive, Smartwater, Dulux Paints, and ONLY, leading high-impact campaigns across categories like automotive, FMCG, fashion, and real estate.

Her expertise spans integrated marketing — from ATL and BTL to social and digital — with a strong reputation for executing large-scale brand campaigns that balance creativity and business results.

A Leadership Vision Focused on Growth and Virality

Siddhartha Singh, Managing Partner and Chief Operating Officer at Infectious Advertising, welcomed Smriti to the leadership team, saying, “Smriti will play a pivotal role in strengthening client relationships, unlocking new opportunities, and shaping work that is both effective and viral. Her deep experience and strategic mindset make her the perfect fit for our next phase of growth.”

Smriti shared her enthusiasm for the role, adding, “Stepping into the position of Business Head at Infectious Advertising is both an honour and an exciting challenge. Infectious has always believed in ideas that energize people and drive real impact. I’m looking forward to collaborating with the team to create work that inspires, connects, and delivers value to clients.”

Strengthening Infectious Advertising’s Creative Momentum

Under Smriti’s leadership, Infectious Advertising aims to further solidify its reputation as a creative powerhouse that balances storytelling with measurable results. The agency continues to work with brands that value innovation, cultural insight, and audience engagement — areas where Smriti’s expertise will play a crucial role.

Follow Marketing Moves on Instagram and Facebook for more stories, insights, and updates from the world of marketing, media, and advertising.