IRTH by Titan Welcomes Twinkle Khanna as Its First Brand Ambassador

IRTH, the women’s accessories brand under Titan Company, has appointed Twinkle Khanna as its first brand ambassador and launched a witty new campaign that highlights the everyday realities women face with handbags while showcasing IRTH’s design-led solutions.

Twinkle Khanna Joins the IRTH Family

IRTH has officially announced Twinkle Khanna as the face of its brand, marking a significant milestone in its journey to connect with modern women. Known for her wit and charm as Mrs. Funnybones, Khanna brings her signature humor and relatable storytelling style to the campaign, making her a natural fit to represent the brand. Her presence elevates IRTH’s voice, ensuring that the campaign resonates with women who juggle functionality, fashion, and fun in their daily lives.

A Campaign Rooted in Everyday Stories

The new campaign revolves around a series of short films that highlight common handbag issues faced by women. From impractical designs to a lack of functional features, the films capture frustrations that most women know all too well. IRTH positions itself as the solution, offering bags that combine thoughtful design with stylish appeal. With Khanna introducing the films in her Mrs. Funnybones persona, the campaign delivers these insights with humor and honesty, sparking conversations that feel both playful and empowering.

The Bond Between Women and Their Bags

Kanwalpreet Walia explained the inspiration behind the campaign, noting that a handbag is much more than an accessory. It is a companion, a style partner, a confidante, and even a snack stash. The aim of the campaign is to celebrate this bond while addressing the not-so-perfect moments that come with it. By blending Khanna’s sass with IRTH’s functionality-first design philosophy, the campaign paints a picture of handbags that are not only stylish but also seamlessly integrated into the rhythm of daily life.

Introducing the Initials Collection

At the heart of the campaign is IRTH’s new monogram collection called Initials. Featuring shoulder bags, backpacks, and handhelds, the collection combines timeless aesthetics with practical details. Each piece carries IRTH’s brand icon and represents the brand’s promise that perfect design is not just seen but felt. The Initials collection is designed to elevate everyday experiences while catering to the diverse needs of women across styles and occasions.

A Collaboration of Sensibilities

The campaign was conceptualised by Kondurkar Studio, with Amrish Kondurkar highlighting how the collaboration mirrors shared sensibilities. Khanna’s witty take on daily life aligns seamlessly with IRTH’s design ethos, creating a narrative that feels authentic and refreshing. Together, they have crafted a campaign that showcases how good design can transform ordinary moments into something delightful.

Elevating the Everyday

By choosing Twinkle Khanna as its ambassador and launching a campaign rooted in authentic storytelling, IRTH is positioning itself as a brand that goes beyond fashion. It is a brand that acknowledges women’s lived experiences and creates products designed to make those experiences better. With collections like Initials, IRTH is shaping a space where style meets substance and where handbags become indispensable companions for every moment of life.

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