Jose Leon, former CEO of Dentsu X and head of Dentsu India’s retail media business, has moved on from the organisation to build a deep-tech, AI-powered global consulting platform. His LinkedIn announcement signals the beginning of a new entrepreneurial chapter after two decades across digital transformation, media, and enterprise consulting.
Leon’s upcoming venture aims to rethink how leaders solve complex business challenges. The stealth-mode platform is expected to blend AI, organisational insight, and strategic decision intelligence — a model that aligns with the new wave of tech-powered consulting emerging worldwide.
Over his 20-year career, Leon has held leadership roles with Valtech, Publicis Groupe, Adobe, Xerox, and Onida. His experience spans digital transformation, organisational redesign, enterprise marketing, and scaling media capabilities — skills that position him to build a consulting model that balances technology with business intuition.
His most recent role at Dentsu X saw him shaping India’s emerging retail media ecosystem, helping brands build full-funnel commerce strategies as the category matured. Under his leadership, Dentsu strengthened its position in performance-led commerce, omnichannel media, and digital retail networks.
Leon’s shift mirrors a wider industry trend: senior agency leaders are increasingly building tech-first, agile consulting models that operate beyond traditional advertising boundaries. With AI reshaping how organisations plan, predict, and scale, platforms that merge creative problem-solving with algorithmic intelligence are becoming the next frontier.
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In his announcement, Leon said that his new platform will be designed to “unlock growth through intelligence, technology, and deep systems thinking.”
For agencies and consulting ecosystems, this marks another signal that AI-native leadership is emerging — leaders who view creativity, organisational design, and business transformation as interconnected systems that can be optimised through data, automation, and predictive insight.
More details on Leon’s new venture are expected in the coming months.
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