Kapil Arora CEO Ogilvy Indonesia to lead next phase of growth

Leadership transitions at major agencies often signal how markets are evolving and where client expectations are headed. With the elevation of Kapil Arora CEO Ogilvy Indonesia, the network is setting up its Indonesia operation for a new phase of integrated, regionally connected growth.

Effective from one January twenty twenty six, Ogilvy has promoted Kapil Arora to chief executive officer of the Ogilvy Group in Indonesia. He succeeds Sieg Penaverde, who has led the business for six years and will move on to pursue a new opportunity after overseeing a period of strong integration and transformation across the market.

Penaverde leaves with tributes that underline both commercial and cultural impact. He credits the resilience and dedication of the Ogilvy and Bates Indonesia teams for not only embracing change but leading it. Regional leadership in turn acknowledges his generosity of spirit and his role in shaping a cohesive, future ready operation.

What will Kapil Arora CEO Ogilvy Indonesia focus on first

Kapil steps into the role with more than two decades of experience inside the Ogilvy system, having worked across five offices and multiple leadership mandates. His journey has included heading the Vodafone business in India, running the Ogilvy Delhi office, and leading 82 point 5 Communications, giving him a deep understanding of both network structures and entrepreneurial units.

Since twenty twenty four, he has served as chief operating officer in Indonesia, working closely with Sieg Penaverde and taking charge of key WPP and Ogilvy client relationships. These include global and regional assignments for Nestle, Azko, SMBC, Kimberly Clark and Mastercard, giving him a direct line of sight into both local realities and international expectations.

In his new remit, Kapil is expected to sharpen the group focus on borderless creativity, connecting Indonesia talent and capabilities with the broader Ogilvy and WPP ecosystem. That means building teams that move fluidly across disciplines brand, experience, commerce, data and technology while maintaining a strong understanding of local culture and consumer nuance.

How does his experience prepare him for the Indonesia mandate

Over twenty four years, Kapil has held leadership roles that span client stewardship, office management and creative business building. Leading Vodafone in India demanded orchestrating integrated work across media and touchpoints. Running Ogilvy Delhi required managing a large, complex office with diverse portfolios. Guiding 82 point 5 Communications involved building a challenger agency within a global network.

This blend of experiences equips him to handle a market like Indonesia where international brands, fast growing local players and digital first businesses all coexist. Having already spent time on the ground as chief operating officer, he steps into the top job with an established rapport with teams and clients rather than as an outsider.

Regional chief Kunal Jeswani describes him as bringing energy, vision and a strong commitment to both clients and people. The expectation is that he will continue to cement Ogilvy position as a partner that can deliver creativity, effectiveness and execution at scale.

What should clients expect from the new leadership chapter

For clients, the transition is framed not as a reset but as a continuity of ambition with a fresh lens. The Enterprise and integrated service lines built under Sieg leadership are set to be strengthened further, with additional emphasis on data informed creativity and technology enabled experiences.

Kapil has spoken about being genuinely excited and honoured to lead the Indonesia operation, calling out the scale of potential he sees in both talent and connected capabilities. He points to the opportunity to harness the full breadth of Ogilvy and WPP, from strategy and creativity to experience design and marketing technology, to create work that moves both business metrics and community impact.

At the same time, the human side of leadership remains central. Regional leaders emphasise that clients today are looking for partners who understand their challenges and can deliver meaningful, measurable results, not just campaigns. That requires cultures built on collaboration, accountability and continuous learning inside the agency walls.

By promoting Kapil Arora CEO Ogilvy Indonesia, Ogilvy is signalling confidence in a leader who combines deep network experience, strong client stewardship and a modern view of borderless creativity, setting up its Indonesia operation for a new chapter of integrated, people first growth.