Kritika Agarwal Steps Up as Deputy GM of Brand Marketing at Jubilant FoodWorks

With a strong track record across OLX and Aviva India, Kritika Agarwal has been promoted to Deputy General Manager at Jubilant FoodWorks, where she now leads the brand strategy for Domino’s India.

Jubilant FoodWorks has announced the elevation of Kritika Agarwal to Deputy General Manager of Brand Marketing, placing her at the helm of Domino’s India’s marketing strategy. This marks a significant milestone in Agarwal’s career and reflects her growing influence in the quick-service restaurant space.

Kritika took to LinkedIn to share the update, celebrating her journey within the company and thanking her mentors and teams for their support. Since joining Jubilant FoodWorks in 2023, she has played a key role in shaping the digital and brand narrative for Domino’s as the Senior Brand Marketing Manager and Social Lead. Her creative direction and strategic thinking have helped drive stronger digital footprints and deeper consumer engagement for one of India’s most iconic QSR brands.

Before joining Jubilant FoodWorks, Kritika spent four years at OLX Group, managing marketing across both OLX and OLX Autos. She started as Assistant Brand Manager and later became the Brand and Digital Marketing Manager, leading campaigns that merged data-driven thinking with relatable storytelling. Her tenure at OLX was marked by a strong focus on social media strategy and digital-first brand building.

Kritika began her marketing career at Aviva India in 2017, where she quickly rose through the ranks by managing key brand and digital mandates. The foundation built during those early years continues to inform her approach to consumer-centric marketing today.

As Deputy General Manager, she will now oversee brand marketing initiatives that align with Domino’s growth ambitions in India. The elevation signals Jubilant FoodWorks’ continued focus on leveraging strategic talent to evolve the brand in a competitive and ever-changing food landscape.

Kritika’s journey from Aviva to OLX to Domino’s showcases how cross-industry experience and a deep understanding of digital platforms are essential for modern marketers. Her rise reflects a broader shift in how QSR brands are embracing agility, cultural relevance, and digital storytelling to stay ahead.

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