Leadership shift sees Re Group Strategy Director appointment for Kiranpreet Kaur Dhillon

Re, the brand led experience design business within M+C Saatchi Group, has expanded its senior leadership team with a new strategy head. The Re Group Strategy Director appointment for Kiranpreet Kaur Dhillon follows closely on the announcement of Simon Wassef as incoming Group Chief Strategy Officer, signalling a strengthened focus on integrated thinking across brand and experience.

Dhillon joins Re as Group Strategy Director, a role that will see her partner with clients on work that links brand, experience and digital transformation. The company describes her as a leader whose background sits at the intersection of these disciplines, positioning her to help organisations build deeper connections with customers, employees and investors.

Ben Harrison, Re managing director, called her a unicorn whose ability to bridge brand, experience and transformation makes her a strong partner for clients seeking meaningful engagement. He added that her role as a champion of diversity aligns closely with the business mission to make progress by design, underlining an ambition to pair creative excellence with inclusive thinking.

Her appointment comes as Re continues to refine its own positioning inside the wider M+C Saatchi Group, working as the brand led experience specialist within a global network that spans multiple markets and capabilities.

Commenting on her move, Dhillon said Re sits at a convergence of brand and experience that she is deeply passionate about. She described this space as a springboard for innovation and growth at a time when it is becoming harder for brands to connect with customers at a deeper level.

She noted that joining Re and the broader M+C Saatchi Group offers an opportunity to lead teams in unlocking new growth pathways for clients while helping to further define the company’s market leading offer. Her focus will be on strategy that does not treat brand and experience as separate tracks but as parts of a single journey that audiences feel at every touchpoint.

Dhillon’s comments echo a wider industry view that meaningful differentiation now depends on how brands design end to end experiences rather than solely on what they say in campaigns. Re is positioning her role as central to that shift.

The creation and elevation of senior strategy roles at both group and business level suggest that M+C Saatchi is sharpening its focus on joined up thinking across disciplines. With Wassef set to guide group strategy and Dhillon leading strategy within Re, the network is putting more weight behind leadership that can connect brand platforms, product experiences and digital journeys.

For clients, the move indicates that Re aims to be a partner in solving broader transformation challenges, not only in visual identity or experience design. Dhillon’s remit to unlock growth and deepen connection signals that strategy will sit at the core of how the business frames its market offer in the coming years.

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