Licious appoints Tanvi Gangwar as associate director of PR and communications

Licious has appointed Tanvi Gangwar as associate director – PR & communications, adding a seasoned communications strategist to lead corporate reputation, external relations, and brand narratives for one of India’s fastest-growing consumer brands.

Gangwar brings more than 13 years of experience across consumer brands, start-ups, digital-first organisations, and high-growth FMCG companies. She announced the move on LinkedIn, expressing enthusiasm about shaping communication for a brand that has already redefined India’s meat and seafood category.

Before joining Licious, Gangwar served as head of corporate communications, CSR, and external affairs at Epigamia. There, she led corporate reputation management, crisis readiness, stakeholder communication, earned media strategy, and multi-market brand visibility. Her work strengthened Epigamia’s positioning within the food innovation and premium dairy segments.

Prior to this, she led corporate communications at Orient Electric, where she shaped media strategy, handled crisis and issue management, and built stronger engagement with consumer and trade press. Her stint at Unacademy saw her overseeing media operations, including influencer-driven content integration and category awareness campaigns.

Earlier roles across Madison PR, DRUMS Food, and Text100 gave her end-to-end exposure to brand-building, media relations, and digital communications — placing her at the intersection of reputation, storytelling, and channel strategy.

At Licious, Gangwar’s mandate will be focused on strengthening corporate trust, deepening brand love, and sharpening the narrative around quality, transparency, freshness, and category leadership. Her role comes at a time when the brand continues to diversify its offerings, expand into new markets, and scale the premium meat and seafood category through strong storytelling and trust-building.

Her appointment signals Licious’ ongoing investment in communication leadership as the brand moves toward deeper market penetration and broader cultural relevance.

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