MARS Cosmetics Names Anmol Sahai Mathur as Vice President of Marketing

MARS Cosmetics has announced the appointment of Anmol Sahai Mathur as Vice President of Marketing, marking an important step in strengthening the brand’s leadership team. Known for its commitment to offering affordable, high-quality, and innovative beauty products, MARS is now positioning itself for its next wave of growth by investing in marketing leadership that understands the evolving needs of Indian consumers.

Anmol Sahai Mathur brings with him over a decade of diverse experience across industries, with deep expertise in digital marketing, brand storytelling, and content creator partnerships. His career reflects a balance of creative thinking and data-driven decision-making, qualities that align with MARS’s vision of making beauty more inclusive and accessible. Having previously worked with MARS, Mathur already shares an understanding of the brand’s ethos and consumer-first philosophy, which places him in a unique position to lead impactful campaigns.

His professional journey includes leadership roles at digital-first platforms such as Triller and Eloelo, where he managed content, marketing, and brand partnerships. More recently, as Digital Marketing Lead at the Open Network for Digital Commerce (ONDC), he worked on strategies spanning social media, influencer collaborations, and content-driven storytelling. His ability to lead cross-functional teams and deliver campaigns rooted in cultural insight has made him a strong voice in India’s marketing landscape.

In his new role at MARS Cosmetics, Mathur will focus on enhancing the brand’s identity, deepening its digital presence, and designing marketing campaigns that connect emotionally with consumers. His mandate includes creating inclusive communication strategies that reflect the brand’s “Makeup for Everyone” philosophy, which has already earned MARS a loyal customer base across the country.

Speaking about his appointment, Mathur expressed excitement about rejoining the brand at such a pivotal time. “I am honored to take on this role at MARS as it expands its footprint and redefines beauty standards in India. The brand has always differentiated itself by being bold and open in its beauty philosophy. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen our position as a go-to beauty brand across diverse markets.”

Welcoming him, Rishabh Sethia, Business Administrator at MARS Cosmetics, emphasized the importance of this leadership move. “We are excited to bring back Anmol Sahai Mathur to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, Anmol is perfect to lead our next phase of growth. We feel that his leadership will play a key role in expanding our reach and forming even stronger bonds with our customers nationwide.”

The appointment of Mathur highlights MARS Cosmetics’ commitment to innovation, inclusivity, and bold storytelling. As beauty consumers in India continue to embrace diverse products and narratives, Mathur’s leadership is expected to shape campaigns that not only build brand awareness but also celebrate individuality and self-expression. This move signals MARS’s readiness to elevate its marketing strategies and strengthen its presence in a highly competitive industry.

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