Namrata Aswani Setty has officially taken on the role of director of marketing and public relations at MiQ, a leading global programmatic media company. The announcement was made through her LinkedIn profile, signaling her next big move after a year-long stint as an independent PR and influencer marketing consultant.
Her appointment marks a strategic addition to MiQ’s leadership at a time when the programmatic advertising space is evolving rapidly, and data-driven storytelling has become critical to brand differentiation. With Namrata stepping into the role, MiQ appears to be sharpening its focus on brand voice, communication agility, and industry engagement.
Namrata is no stranger to the dynamic world of media and marketing. With more than 15 years in the industry, she has built a portfolio that spans across some of the most influential agencies and companies in India. Her experience includes leadership and strategic roles at well-known firms such as Goozoop Group, Ogilvy, ITW Consulting, Dentsu India, and Perfect Relations. In each of these roles, she has demonstrated a deep understanding of integrated communication, brand positioning, and digital-first public relations.
During her recent independent consulting phase, Namrata worked with a diverse mix of brands and creators, navigating a complex ecosystem of influencer marketing, digital reputation management, and PR campaigns in a post-pandemic world. This entrepreneurial phase sharpened her focus on agile, creative communication strategies and gave her a ground-level view of how influencer ecosystems and media relations are reshaping marketing.
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At MiQ, she steps into a leadership role that will likely shape how the company positions itself in an increasingly competitive programmatic landscape. MiQ, known for its stronghold in data analytics and audience intelligence, is now leaning into deeper brand narratives, and Namrata’s entry may be the catalyst for this shift. Her new role will involve steering marketing initiatives, amplifying the company’s thought leadership, and managing media relations that can push MiQ further into the spotlight across industry verticals.
Her arrival comes at a time when programmatic media is no longer confined to backend operations but is now front and center in digital storytelling and campaign innovation. Namrata’s cross-functional experience in both traditional and modern marketing makes her a strong fit for a brand that is looking to connect data intelligence with real-world business impact.
With a powerful blend of agency knowledge, in-house execution, and independent consultancy, Namrata Aswani Setty’s journey to MiQ signals not just a new job title but a potential shift in how the company will express its value and vision going forward. As the marketing and PR landscape grows more complex, her appointment is expected to bring clarity, creativity, and confidence to MiQ’s voice in the market.
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