Scaler is adding senior firepower as it chases the next growth curve. Nandita D steps in to run marketing with a background that mixes content scale, performance craft, and brand building from media and entertainment. The task is to turn curiosity into career outcomes at a time when learners want proof and employers value real projects.
Expect a tilt toward proof based storytelling. Graduate outcomes, hiring partner voices, and live project case studies that show skill not just certificates. Expect sharper funnels from interest to paid enrollment and community programs that keep alumni close so referrals grow without pushing.
Key metrics to watch include cost per qualified application, conversion to paid, placement rates, and employer repeat hiring. If those move in the right direction, brand salience will follow.
Follow Marketing Moves on Instagram and Facebook for edtech growth maps and outcome based content ideas.
