Neha Ahuja Elevated to Director Growth JAPAC at Spotify

Spotify has announced the elevation of Neha Ahuja to Director Growth for the JAPAC region, a move that highlights the platform’s commitment to accelerating its presence across key international markets. In her new role, Ahuja will be responsible for driving growth strategies in Japan, Korea, Australia, and Southeast Asia, with a sharp focus on expanding both the Free and Premium user bases.

Her mandate spans across multiple pillars of business growth, including strategy, marketing, product-market fit, and payments. All of these areas will be powered by data-driven decision-making, experimentation, and cultural insights that resonate with diverse audiences across the region.

Neha Ahuja’s journey with Spotify began in 2019 when she joined as Director and Head of Marketing for India. She was part of the core founding team that successfully launched Spotify in the Indian market. Under her leadership, Spotify built a culturally relevant brand identity and scaled rapidly, becoming one of the leading music streaming platforms in India within just four years. Her work established Spotify not only as a platform for music but also as a cultural force that connected deeply with Indian listeners.

Before joining Spotify, Ahuja worked at Vodafone, where she served as Vice President of Marketing and Partnerships between 2017 and 2019. She also held the position of General Manager for Brand Communication, Digital, and Activation from 2015 to 2017. Her time at Vodafone helped shape her expertise in building consumer engagement strategies and forging strong brand partnerships in one of the most competitive sectors in India.

Her career began at Procter and Gamble, where she spent more than a decade in various marketing roles. She worked across oral care, professional and influencer marketing, and brand management. This long tenure at one of the world’s most respected FMCG companies laid the foundation for her expertise in consumer insight, brand building, and innovation-led marketing.

With over 20 years of experience across FMCG, telecom, and digital media, Ahuja brings a rare blend of skills to her new role at Spotify JAPAC. Her proven ability to blend cultural understanding with marketing innovation positions her perfectly to lead Spotify’s next phase of growth in a region that is both diverse and highly dynamic.

The elevation also signals Spotify’s focus on strengthening its leadership bench to capture opportunities in markets that are evolving quickly. As streaming consumption continues to expand, the role of leaders like Ahuja becomes central to building strategies that not only attract users but also retain them through meaningful experiences.

Neha Ahuja’s appointment to Director Growth JAPAC is more than a personal milestone. It represents Spotify’s ambition to cement its leadership in one of the most exciting regions for digital media, while delivering experiences that blend culture, technology, and music for millions of listeners.

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