EaseMyTrip has named a new marketing leader as it looks to deepen its presence in India and overseas. With EaseMyTrip CMO Manmeet Ahluwalia stepping into the role, the company is signalling a renewed focus on brand building, customer centric innovation and sharper market positioning.
In a stock exchange filing, EaseMyTrip confirmed that Ahluwalia has been appointed chief marketing officer. He will oversee end to end marketing strategy, guide innovation in how the brand shows up across touchpoints and lead initiatives designed to strengthen engagement with travellers in India and other priority markets.
Ahluwalia brings more than 20 years of experience across global travel brands including Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. Over the course of his career he has led campaigns such as Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion, the last of which marked Expedia’s global partnership with the UEFA Champions League.
His work blends performance marketing, content strategy and marketing technology, with campaigns delivered across regions including Asia Pacific, Europe and the Middle East and North America. EaseMyTrip will look to tap that mix of brand and performance thinking as it competes in a crowded online travel category.
Commenting on his appointment, Ahluwalia said his mandate is to elevate the EaseMyTrip brand while reinforcing a commitment to customer first innovation and seamless travel experiences. He emphasised that marketing must create meaningful connections, not just visibility, and outlined plans to solidify the company’s market position and explore new avenues of engagement.
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He added that the goal is to deliver strategic growth that resonates with travellers across India and beyond, rooted in insight into how people plan, book and experience trips. The role will involve balancing acquisition led activity with loyalty, retention and reputation building.
EaseMyTrip has expanded quickly in recent years on the back of digital adoption and rising travel demand. The arrival of a CMO with multi market experience signals an intent to compete more assertively with larger rivals while sharpening the brand’s point of view.
Online travel has become a highly competitive, promotion heavy space where differentiation is hard to sustain. By bringing in a leader who has worked with tourism boards, global airlines and travel platforms, EaseMyTrip is betting on a more holistic approach that can combine value led messaging with stronger brand storytelling.
Ahluwalia’s track record across both creative and performance oriented campaigns suggests that the company will look at marketing not just as a discount engine but as a lever for long term brand equity. The effectiveness of this shift will be judged by how well EaseMyTrip can balance tactical offers with a clearer emotional and functional promise to travellers.
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