Nilay Shah Joins Ionic Wealth as Marketing and Growth Lead

With over thirteen years of experience across marketing, product strategy, and digital growth, Nilay Shah has joined Ionic Wealth to lead Marketing and Growth as the company accelerates its expansion.

Ionic Wealth has announced the appointment of Nilay Shah as its new Marketing and Growth Lead, effective September 2025. The move marks a significant addition to the company’s leadership team as it builds momentum in the wealth management and financial services sector. Shah shared the news of his appointment through a LinkedIn post, highlighting the beginning of an exciting new chapter in his professional journey.

Shah brings more than a decade of diverse experience that spans marketing leadership, product innovation, and digital growth strategies. Prior to joining Ionic Wealth, he served as Director of Marketing at Upstox from April 2022 to August 2025. During his tenure, he played a central role in shaping integrated marketing strategies across search, app store optimization, and video led channels to drive long term organic growth. His leadership extended across brand campaigns, content creation, social community building, and go to market execution for marquee events such as the Indian Premier League and the Cricket World Cup.

At Upstox, Shah also spearheaded multiple initiatives that moved from zero to one and scaled from ten to one hundred, reflecting his ability to take new ideas from concept to mass adoption. Flagship projects like UpLearn and UpNews became standout successes under his guidance, establishing Upstox as a brand that not only delivered trading and investing solutions but also created knowledge driven communities for users. Managing a team of over twenty five marketing professionals, Shah demonstrated his ability to lead with both strategy and execution.

Before his journey at Upstox, Shah worked with ByteDance where he contributed to go to market strategies in the Indian market as a Senior Marketing Manager. His earlier experiences include time at WPP as part of Maxus Global within GroupM, where he worked on high profile accounts such as Tata Sky, Red Bull, and Viacom India. He began his career at Accenture, where he was involved in media audits, marketing procurement, and global account management, giving him a strong foundation in understanding both business processes and brand building.

With such a varied and successful background, Shah’s appointment at Ionic Wealth comes at a crucial time. The wealth management space is undergoing rapid transformation, with technology, consumer expectations, and competition driving the need for innovative marketing approaches. His expertise in integrating product and brand marketing with digital growth is expected to help Ionic Wealth strengthen its position and expand its reach in the industry.

By joining Ionic Wealth, Shah is set to shape the company’s narrative, elevate its brand visibility, and build growth strategies that align with the evolving needs of modern investors. His leadership will likely play a key role in how the company connects with both existing and potential clients, offering them not only financial solutions but also a compelling brand experience.

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