OLX India has rehired a familiar operator for its next push. Apoorv Pandey steps in as chief marketing officer with a brief that spans brand, performance, and lifecycle. He knows the playbook from an earlier stint that covered growth, CRM, and campaigns. Since then he has led strategy in quick commerce and scaled acquisition at an ad tech major, experience that should transfer cleanly to a marketplace that wins on trust and repeat use.
The near term agenda is likely to focus on three moves. Tighten the quality loop so sellers and buyers meet faster with fewer dead ends. Rebuild mental availability with clear reasons to open OLX first for common categories like phones, furniture, and bikes. Turn lifecycle into a habit engine so a one time sale becomes a quarterly routine.
Marketing will be judged on durable signals. Lower cost per quality lead, higher sell through, better retention cohorts, and brand search lift in key cities. If buyer protection and verified listings stay visible inside creative, the brand can expand without losing safety cues.
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