Preeti Vyas Appointed President of Content Strategy and Consumer Products at Mythik

Mythik has announced the appointment of Preeti Vyas as its new President of Content Strategy, Partnerships, and Consumer Products, marking a significant step in the company’s mission to bring stories of Eastern mythology, history, and folklore to audiences around the world. In her role, Vyas will lead content strategy, forge new partnerships, and expand consumer product initiatives to strengthen Mythik’s global presence.

Vyas brings with her more than two decades of experience in publishing, entertainment, and retail, with a proven track record of transforming heritage brands and building impactful consumer connections. Most recently, she served as President and CEO of Amar Chitra Katha, where she helped reinvent one of India’s most iconic storytelling brands for modern audiences. She has also founded FunOKPlease Publishing and Kidztown India, ventures that further demonstrate her passion for creating meaningful content for young readers.

Her professional journey includes leadership positions across diverse industries with companies such as Future Group, Globus Retail, Sony Music India, Crossword Bookstores, and ToysRUs India. Beyond her corporate roles, Vyas has authored and edited multiple children’s books, establishing herself as both a creative and strategic force in the Indian publishing and content ecosystem. She has also contributed to shaping policy and industry frameworks through her affiliations with MESC, ASCI, FICCI AVGC XR Forum, and the National Council on Early Childhood Care and Education.

Jason Kothari, Founder and CEO of Mythik, welcomed Vyas to the leadership team, noting that her blend of strategic acumen and creative vision makes her a valuable addition. “Preeti’s extensive leadership experience in retail, content, and publishing represents a unique combination that aligns perfectly with Mythik’s mission. Her ability to transform heritage brands, build partnerships, and scale content for diverse audiences will be critical in realizing our vision of making Eastern mythology and folklore resonate globally,” he said.

Sharing her excitement about the new role, Vyas remarked, “Very rarely in life does an opportunity like Mythik come one’s way. This is a chance to present stories from our ancient past in an authentic and entertaining way to audiences around the world, at a scale that has not been attempted before. After decades in the Indian content space, I am thrilled to join Mythik at this pivotal moment. This is a continuation of my journey of telling stories, but with new tech-first methods that can reach global audiences in innovative ways.”

Her appointment signals Mythik’s growing ambition to become a global content powerhouse by merging timeless stories with modern storytelling platforms. With Vyas at the helm of content and partnerships, the company is poised to expand its influence not just in India but across international markets eager for authentic cultural narratives.

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